Is your restaurant on social media, but not seeing any results? Have you begun to realize the importance of your restaurant being on social media?
If not you might have likely seen social media successfully put to use by other restaurants.
Social media is a key element to bring in new customers and retain them. By utilizing the most powerful social media and digital channels you will be connecting with new customers and build loyalty with your current and future client base. Your audience is online, the digital world is increasing and it is not just where your customers go to source information about your venue but also to get an understanding of your brand, atmosphere and food.
Statistics says that 74% of people gain trust on a restaurant based on online reviews.
You need to be the natural first point contact when your prospect is looking to eat out through social selling. This is an art where we will use social networks to find, connect with, understand, and nurture sales prospects. It is a method to develop meaningful relationships with potential customers that keep you and your brand front of the audience’s mind.
Engaging your audience is a key rather than focusing more on promoting your product. It’s one thing to build an audience on social media, it’s another to engage them and rather than flooding your feed with promotional posts, there has to be an ideal balance between the two.
The continued growth of your restaurants is based on your social media strategy and your engagement level. Word of mouth advertising is the best form of advertising and social media amplifies this. Social media will allow people to reach thousands of people with single post. As a result, it is far greater than the word of mouth.
Social media is a great tool to build your restaurant’s reputation, if you are not on social media or not seeing results through social media, you are missing out on huge revenue opportunity.